Social media is an indispensable part of Internet marketing and they have the power to make or break your online marketing campaign. Whether it's Facebook, Twitter, Instagram, LinkedIn or any other social platform, all are used for marketing, although the strategies vary from one platform to another.
However, the landscape of social networks continues to change and marketing strategies must also be implemented accordingly. You should know the latest trends and updates in social networks to ensure that your marketing strategies work as expected. Here we are going to mention some studies that will allow you to know the psychology of different social network platforms and how you can improve your marketing campaign on these platforms.
More than 33% of Instagram users use the platform for knowledge gathering.
Yes, you read that right. Knowledge gathering is the main reason for motivating people to use Instagram. The research team at the University of Alabama conducted a survey to learn the main motivation for using Instagram. More than 200 students were taken in this survey. They were given 20 options and asked how often they use Instagram for each of them. And the results of the research were reduced to the four main points after combining the results of the 20 options.
These are the four main reasons (listed in terms of priority) behind the use of Instagram.
Most people use Instagram to gain knowledge of what others are doing. It can be your relatives, friends, colleagues or any other person.
- Maintain the registry
Instagram is a good way to create a virtual photo album. People use it to keep track of their special moments of life.
People use Instagram to gain popularity that is achieved through "likes" and followers.
There are also people who use Instagram to show their creative abilities to the world.
Facebook is the most popular social network.
Although other platforms have gained much popularity, even so, Facebook is the most popular social network. And its popularity is 2 times more than the second most popular platform, namely Instagram.
Another fact about Facebook is that its users are more committed than users on other platforms. Around 76% of Facebook users use it daily. Among them, 55% visit it several times a day, while the rest visit it once a day.
Therefore, it is the best marketing platform. Live Facebook videos and Facebook ads are popular options for marketing.
Curiosity, challenges and fantasies drive me to like, comment and share on Facebook.
Gaming is the best way to get involved with your audience. Mesغير مجاز مي باشدes that involve challenge, fantasy and curiosity increase user commitment. But in the case of challenges, it should not require much effort, otherwise it will be ignored. So, instead of publishing general publications, you are trying to get involved with your audience through gamification.
Without a doubt, studies will not continue after a few years. Therefore, stay updated with the latest research and update your marketing strategies in social networks accordingly.
Influential marketing is an evolving trend in SEO; allows you to offer more user participation, generate more traffic, increase brand visibility and more. In reality, they are becoming popular as people prefer to listen to those they like and admire.
However, to get the best results from your influential marketing, you must ensure that the strategies you implement are not only effective but are made according to the latest trends. These are the latest impact marketing strategies for 2017 that will allow you to achieve success in your marketing campaign.
Set your goals
No one has time to read and reply to long mesغير مجاز مي باشدes; You need to be aware while you communicate with your influencers. And, obviously, for that, you must be clear about what you want to achieve. Therefore, the first thing in affiliate marketing is to establish the goals you want to achieve with the help of your influencers.
However, no matter what your goal is, you just need to be sure of it. It can be a promotion of a new product, brand recognition, an increase in traffic / sales or any other.
Start your search for influencers.
Once you set your goals / goals, it's time to look for influential ones. There is no doubt that there would be many, but all of them would not be suitable for your business and your goals. Therefore, what you need to do is reach the influential people who operate in the desired target market and can help you achieve your goals. You must make sure that they are treated in the same demographic way as yours. Make a list of everything you find appropriate for you.
Choose the right influencers.
Now, you would have a long list of influential people among whom you need to find the right ones. Although the process of choosing the right influencers is easy, you need efforts on your part. You should review your profiles on different social media platforms and analyze what kind of content they create. Review your biographies, recent content updates, photos and videos to learn how they interact with your audience. You can also go through their interests and tastes. All this information will not only let you know more about them, but it will also help you address them in the right way.
Get closer to them on different platforms.
The next step is to approach them. If you're thinking that an email with a subject that attracts attention will work, you're wrong. Influents receive hundreds of emails in their inbox everyday, so it's very likely that your email will be lost. You must do something to make your name known to the influence, since it would increase the chances of your email being read.
Therefore, before writing an email to your influencers, connect them to different platforms. For example, follow them on Twitter, Instagram, Facebook; as his publications; comment your publications with some relevant text; subscribe to your YouTube channel, etc. All these things will make your name known to you and increase your chances of reading your email.
Make your mail an outstanding one.
Getting potential readers to read your email is not enough; You need to ensure a positive response from them. And this would only be possible if you write an attractive mesغير مجاز مي باشدe. Here are some tips:
- Keep your subject short but striking
- Start your mesغير مجاز مي باشدe with a personal greeting.
- Complement your work and mention what you like about them.
- Specify why you write them. Be brief and clear on this.
- Add an appropriate closing greeting.
Build a personal relationship with the influential.
Once you get the desired response from your potential influencers, make efforts to build a relationship with them. Be quick to answer your questions, take the time to interact with them, ask them if you can do them a favor and look for other ways to improve their relationship with them.
Analyze the results
You will feel very good about getting the specific influencers to work with you, but that is not the actual result. It is necessary to analyze if their initiative is working effectively to achieve its goals or not. Success is only when you reach your goals.
There is no doubt that influential marketing is one of the most effective ways to connect with your target audience and achieve your SEO goals, but it is only beneficial if done correctly. Otherwise, you will lose a lot of time and money. And inappropriate efforts can also have a negative impact on your marketing campaigns. You can follow the advice given above to make sure you are on the right path to success through influential marketing.