Credit by: Web development services
In today's digital market, customers have more options than ever when it comes to buying online. Almost every imaginable product or service is available at your fingertips, which means that every online business must find a way to convince consumers to choose among others.
One of the best ways to do this is by offering an intuitive and positive user experience (UX). In fact, 71% of successful companies believe that their superior UX is their main competitive differentiator that attracts customers.
What's even more incredible is the fact that customers are incredibly influenced by even the smallest details, just one of the many UX challenges faced by web designers.
With this data in mind, you probably have understood why you need a UX kickass design for your website. Here are some tips to keep in mind.
1) Perform A / B tests frequently
The key to creating a better UX is constant improvement, and that kind of innovation can only be backed up with extensive testing and experimentation. The A / B test tactics are the best way to determine which settings are best for your website specifically. Even the smallest changes can have a big impact on conversion rates, so make sure your design team is constantly experimenting and comparing new concepts and ideas.
2) Reduce the number of web pages
Efficiency and comfort are the two factors that customers value most in the UX of a website: surpass service, technology and even personalization. A website with dozens of pages for each part of the content is not efficient, especially when someone is in the initial stages of the client's trip and is simply investigating their organization. Simplify things by eliminating unnecessary eyelashes and always make sure you never take your clients to a dead end without CTA.
3) Include attractive CTAs
The CTA buttons are demanding creatures. A couple of small adjustments here and there can significantly increase or impact the click rate. A case study found that when a website made its CTA button have a contrast color with the rest of the page, it had 122% more click rates.
The placement is also very important to consider. In general, the closer to the top of the page, the better the button will work. Of course, your team should do some experiments here to see what design changes work best with your visitors, but keep in mind that even a small change (ie, font, color, moving graphics, etc.) can have a large impact.
4) Pay attention to website security
One of the main reasons why a customer will leave your cart or leave a web page is because something scared them. And for good reason; The number of data breaches continues to rise every year, making consumers especially skeptical and concerned about the security of their personal information.
Obviously, the security of your website should also be a major concern for your business. If you still do not have a security system, get one. Then, be sure to clearly show your security features with trusted credentials throughout your website, especially on the payment page. When customers see a security badge on an e-commerce site, they are more likely to buy.
5) Beware of 404 errors
Do you want to know the best way to get rid of your customers? Take them to an error page. 74% of customers who encounter a 404 error will immediately leave your website without thinking twice. There are many monitoring tools, but only a simple check with Google Analytics data can show which internal and external links are broken.